Three riders got together to build the ultimate helmet. Their plan? To re-invent action sports, one product at a time.
Here’s how it went down:
& built our
We went back to the drawing board for this one and created - from scratch - the best way to ride with music.
After 3 years of sketching, building, breaking & testing, SOUNDSHIELD was born.
We validated it
We put SOUNDSHIELD on Indiegogo to see if it was as cool as we thought - since we were clearly biased - and got an amazing reception both from users and press. Just what we needed to push on and take U1 to the next level.
We got into the
Out of 500 applicants, we made it into the Sports Accelerator Program run by the Adidas family. Founded by the grandchildren of Adi Dassler, leAD aims at keeping his legacy alive...and we get to help do that. So. Cool.
We setup our
After some serious upgrades under leAD’s wing, we took on China by the horns and emerged victorious: world-class suppliers who were willing -and able- to take on the challenge of building a product outside any box one can think of.
Only the beginning
And that’s it so far - actually, this is only the beginning of a super long journey - so stay tuned as we try to make a dent in the action sports industry. Feel free to drop us a line, say hi, we’d love your feedback..our fuel to keep going is the words of encouragement from riders around the world.