Early Black Friday deals

Bundle and save. Up to 40% off.

Upgrade to Virginia Tech’s #1 urban smart helmets, NTA 8776 certified for e-bike riding up to 28 mph.

Discounts applied automatically No promo code required

Redefining Rider Safety

UNIT 1 becomes the first helmet brand to integrate real-time data from the Bosch Smart eBike System via the Live Data Interface.

Riders notice.

So do drivers.

4.7

1854 reviews

Thingtesting

50 reviews

Learn more

Best bike helmet with built-in lights

You’ll struggle to find a more complete option than the Aura Mips.

Craig J.

13/11/2025

This is an unbeatable lighting ecosystem.

The Unit 1 Aura is undoubtedly the ‘smartest’ bike helmet I’ve ever worn.

+10k

Riders trust UNIT 1

Wellington E.

29/6/2026

Super-techie but also stylish

Rija R.

1/11/2025

As safe as they come

The Aura’s lights make you hard to miss

Vasileios C.

20/2/2024

Best bike light set

Sta M.

23/11/2025

Best kids’ bike helmet overall

This is a truly beautiful bicycle helmet.

The AURA feels exceptional to wear.

The NEON goes beyond protection

The UNIT 1 sparky gets full marks from me.

In terms of sleek urban design, it doesn’t get any better than this.

It manages to make safety fun

Smart investment

4.7 (Trusted by 5,000+)

The bike lights of the future

The darker days are here. Stay visible with our rechargeable front and rear bike lights to help you stand out on every ride. Save up to 15% on selected bundles.