The E-Bike Changed. Has Your Helmet?
You upgraded to 28 mph. Your helmet? Probably years old, bought for a slower bike. Here's why riders like Joe are rethinking the one piece of gear they never questioned, and the smart helmet built for how fast you actually ride now.
1. Your Bike Got Faster. Your Protection Didn't.
Ranked #1 among smart helmets by Virginia Tech
Here's the math most riders skip. That helmet you grabbed for a 12 mph cruiser was never certified for the 28 mph you hit now. AURA is rated for e-bikes up to 45 km/h (28 mph), so you stop second-guessing your gear at speed. It is ranked #1 among smart helmets by Virginia Tech, the independent test riders actually trust. Same head. Very different impact.
2. Drivers Actually See You Now
Front + rear lights built in
Most close calls aren't about skill. They're about a driver who never saw you. [STAT: source pending] The worst hours are that low-visibility window from dusk to dawn. AURA puts front and rear lights right in the helmet, at eye level where headlights land. You show up in traffic instead of blending into it.
3. Signal Without Taking a Hand Off the Bars
Turn signals + automatic brake light
Every time you point to turn, you're steering one-handed at speed. AURA signals your turns and flashes an automatic brake light when you slow, and your hands stay on the bars where they belong. Drivers behind you get a clear read on what you're about to do, which is exactly when it counts.
4. If You Go Down and Don't Get Up, It Calls for You
Crash Alert
Joe rode for years and never crashed. Then he was two turns from home, hit an obstacle in the road and went over the handlebars. Three CAT scans, X-rays, four stitches. AURA's Crash Alert texts your emergency contacts your exact location if you don't respond. Most everyday commuters ride alone. This is the backup you hope you never use.
5. Packed With Tech, Still Light on Your Head
440 g in size M
Lights, signals, Crash Alert and Mips, and at 440 g (size M) you forget it's all in there on a long ride. Safety you don't feel is safety you'll actually wear.
6. One-Handed Out the Door
Click and go
The magnetic buckle snaps shut one-handed, so gearing up takes a second, not a fumble. It fits right into your morning: grab the bike, grab AURA, click, gone. The best safety gear is the kind you never talk yourself out of wearing.
7. The Helmet One Rider Bought Twice
Trusted by riders nationwide
This isn't what could happen at e-bike speeds. This is what did. Joe crashed, walked away with four stitches, and bought AURA again. When a rider replaces gear with the same gear, that tells you more than any spec sheet.
What riders say
“It was an incredible experience. The customer service was outstanding. People stop me on the street to ask about the brand, and I recommend it to all of my friends. It's the best helmet I've ever owned, and I absolutely love it.”
“An awesome helmet with superior protection. Makes you more noticeable by cars and pedestrians alike. I get lots of thumbs up. Lots of questions from people and I direct them to the Unit One website. Even my bike shop was impressed and hadn't seen my helmet before. Loving it!”
“I love all the unit 1 gear, everything works well together and the quality is plain to be seen. I definitely feel more visible to other road users therefore feel safer when I'm riding. I'd definitely recommend all things Unit 1. Very happy with the purchase.”
Your Speed Changed.Now Match Your Head Protection.
A private hookup for riders who read this far: your best price on the AURA Smart Helmet.
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Questions, answered
Is AURA rated for e-bike speeds?
Yes. AURA is certified NTA 8776, the e-bike helmet standard, for speeds up to 45 km/h (28 mph). It also meets CPSC and EN 1078.
How do I find my size?
Measure around your head, just above the eyebrows, and match it to the size chart on the product page. If you land between sizes, size up.
Is it still protective if the battery dies?
Yes. The lights are for visibility. The protection is the helmet itself, MIPS included, and it works with zero charge.
How long does shipping take?
Free shipping on all US orders. Most orders ship within 1-2 business days.
What if it doesn’t fit or I change my mind?
You have 30 days to return it. Easy returns, no interrogation.
Can I pay with HSA/FSA funds?
Yes. US customers can check out with HSA/FSA through Truemed.